How foreigner visitors evaluate Fortaleza
Fortaleza
Travel information
Nationalities of foreigners visiting Fortaleza
Every year, Embratur, the Brazilian Travel Authority, conducts a survey to assess how foreigner tourists evalute their staying at the most popular Brazilian destinations, including Fortaleza. Questions are asked to tourists who spontaneously agree with participating, when they are about to leave the country.
The results of the survey are compiled in a report called Study of International Tourist Demand in Brazil; the latest version, year 2003 (big file, 3,65 MB, in Portuguese only, PDF format) is here.
The information relative to Fortaleza is found at the page 63 of the report. Below, a translation.
|
Purpose of the trip (%)
|
|
Tourism / Holidays
|
66.3 |
|
Visiting Family or Friends
|
15.0 |
|
Business / Conventions
|
13.6 |
|
Learning / Teaching
|
1.9 |
|
Religion / Pilgrimage
|
0.3 |
|
Other
|
2.9 |
|
Lodging (%)
|
|
Hotels
|
71.8 |
|
House of Friends / Relatives
|
18.1 |
|
Own House / Flat
|
6.9 |
|
Rented House / Flat
|
3.2 |
|
Factors of influence in the decision to visit Brazil (%)
|
|
Information from friends and relatives
|
62.0 |
|
Internet
|
15.5 |
|
Folders / Printed guides
|
12.0 |
|
Television
|
4.9 |
|
Magazines
|
2.8 |
|
Other
|
2.8 |
|
Travelling with whom (%)
|
|
With Family
|
36.8 |
|
With Friends
|
31.9 |
|
Alone
|
26.2 |
|
Other answers
|
5.1 |
|
Organization of the trip (%)
|
|
Not organized by travel agencies
|
70.5 |
|
Organized by travel agencies
|
29.5 |
|
Repeat trips to Brazil (%)
|
|
First time trip
|
39.7 |
|
Not first trip
|
60.3 |
|
Levels of Satisfaction (%) |
| Expectations exceeded |
25.1 |
|
Expectations fully met |
58.4 |
|
Expectations partially met |
14.1 |
|
Disappointed |
2.4 |
|
Intention of returning to Brazil (%)
|
|
Have the intention to return to Brazil
|
96.2 |
|
Do not have the intention to return to Brazil
|
3.8 |
|
Other cities visited in Brazil(%)
|
|
Rio de Janeiro
|
17.0 |
|
Salvador
|
15.2 |
|
Natal
|
12.2 |
|
Recife
|
12.0 |
|
Sao Paulo
|
9.0 |
|
Belém
|
6.4 |
|
Averagage staying in Fortaleza
|
10.43 days
|
|
Average daily spending per person
|
US$ 79.72
|
|
Average annual income
|
US$ 25,961.20
|
|
Age of Visitors (%)
|
|
18 - 27 y.o.
|
17.3 |
|
28 - 45 y.o.
|
55.6 |
|
46 - 65 y.o.
|
25.5 |
|
over 65 y.o.
|
1.6 |
|
Level of Education (%)
|
|
Basic / Elementary
|
6.1 |
|
High School / Intermediary
|
43.2 |
|
Superior
|
50.7 |
|
Occupation (%)
|
|
Trading sector
|
10.9 |
|
Student
|
7.2 |
|
Entrepreneur
|
6.7 |
|
Teacher / Professor
|
5.1 |
|
Housewife
|
4.3 |
|
Manager / Administrator
|
4.3 |
|
Hotels Evaluation (%) |
| Rating |
Hygiene |
Services |
Price |
| Excellent |
33.0 |
33.8 |
23.1 |
| Good |
54.7 |
56.0 |
63.0 |
| Regular |
10.1 |
7.3 |
13.9 |
| Bad |
2.2 |
2.9 |
- |
|
Restaurants Evaluation (%) |
| Rating |
Hygiene |
Services |
Food Quality |
Prices |
Regional food |
| Excellent |
15.3 |
25.9 |
24.2 |
31.2 |
39.7 |
| Good |
65.4 |
62.6 |
61.0 |
55.5 |
48.9 |
| Regular |
16.6 |
10.1 |
13.4 |
12.2 |
10.0 |
| Bad |
2.7 |
1.4 |
1.4 |
1.1 |
1.4 |
|
Tourism Information (%) |
| Rating |
Availability of information |
Accuracy of information |
| Excellent |
9.7 |
10.5 |
| Good |
65.3 |
67.7 |
| Regular |
22.6 |
19.4 |
| Bad |
2.4 |
2.4 |
|
Tourist Guides / Tour Operators(%) |
| Rating |
Services |
Time keeping |
| Excellent |
42.1 |
38.4 |
| Good |
49.3 |
52.2 |
| Regular |
7.9 |
9.4 |
| Bad |
0.7 |
- |
|
Most common complaints (%) |
|
Dirty Public Space |
20.4 |
|
Tourist Signalization |
11.9 |
|
Public Safety |
10.2 |
|
Telecommunications |
8.4 |
|
Nightlife |
3.3 |
|
Taxis |
2.3 |
